Author Bio

Jonathan Sotoodeh

CEO, New Manhattan LLC

Jonathan is the Founder and CEO at New Manhattan LLC. He studied disruptive strategy with Clayton Christensen at Harvard Business School where he learned and worked on an international consulting project. Afterwards,he studied at Cass Business School (City, University of London) where he took lessons in corporate strategy and management through CEO Masterclasses in Strategy. In addition, he graduated Magna Cum Laude from the University of Southern California with a B.S. in Business Administration and an Emphasis in Finance.

Articles Written By

Jonathan Sotoodeh

How to Make a Prototype on a Budget

Whether you came up with a great idea that will change the world, make you a fortune, or both, building a prototype is usually the first step to making your dream a reality. For us, the Wright Brothers, or anyone else trying to bring their inventions to life, wood gives you the ability to do so. You don’t need a million-dollar budget and fancy machinery to build a prototype. All you need is some wood, basic tools, and a great idea.

Pose - Perfectly Tailored Dresses

Pose is our very first partner! Since it was the first, we decided to go all out and fully integrate into their e-commerce store. We've allowed them to completely remove sizes, so everything they sell is tailored to fit perfectly. Check out these amazing custom-tailored dresses! Perfect for a first date, sorority formal, or even a night out on the town.

My Own Great Depression

It was almost a year into our startup when we hit a point that I almost quit. Morale was at an all-time low, we all felt defeated, and there was no light at the end of the tunnel. It was a period of seemingly endless trials and tribulations until we finally found a solution that had evaded us for almost 6 months.

How Technology is Disrupting Online Clothing Sales

As more tech startups scramble in the race to solve age-old problems in the apparel industry, the innovations have primarily gone in two directions: digital, like 3D body scanning, or physical automation, like New Manhattan’s custom-tailoring.

How Can You Find Perfectly Fitted Clothing?

Clothing brands sell clothes meant for only a handful of body sizes and shapes. Automated tailoring technology has disrupted this and has opened up customers to an entirely customized shopping experience.

All Of Our Authors

Chris Sotoodeh

COO, New Manhattan LLC

Jonathan Sotoodeh

CEO, New Manhattan LLC

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